VOLKSWAGEN

IAA25 selfie BOOTH
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 _MY ROLE :: UX LEAD, UX DESIGNER & UI DESIGNER


Part of the Volkswagen exposition panel at IAA25, the AI Selfie-Station transformed visitors into the stars of their own personalized film within seconds. A quick selfie, one personality question, and the choice of their dream Volkswagen, that’s all it took for the AI to generate a photorealistic clip.


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// .001 _ VOLKSWAGEN BOOTH AT IAA25

Visitors could choose between three iconic models: T-Roc, Golf GTI 50 and the ID. Cross Concept. After selecting their favorite car, they picked their personality type, whether “Rockstar,” “Easy Driver,” or “Car-aoke Icon.” The results were pure entertainment: seeing yourself integrated into the vibrant VW World through cutting-edgeAI.

 

 

Visitors could choose between three iconic models: T-Roc, Golf GTI 50 and the ID. Cross Concept. After selecting their favorite car, they picked their personality type, whether “Rockstar,” “Easy Driver,” or “Car-aoke Icon.” The results were pure entertainment: seeing yourself integrated into the vibrant VW World through cutting-edgeAI.

 

 

Visitors could choose between three iconic models: T-Roc, Golf GTI 50 and the ID. Cross Concept. After selecting their favorite car, they picked their personality type, whether “Rockstar,” “Easy Driver,” or “Car-aoke Icon.” The results were pure entertainment: seeing yourself integrated into the vibrant VW World through cutting-edgeAI.

Visitors could choose between three iconic models: T-Roc, Golf GTI 50 and the ID. Cross Concept. After selecting their favorite car, they picked their personality type, whether “Rockstar,” “Easy Driver,” or “Car-aoke Icon.” The results were pure entertainment: seeing yourself integrated into the vibrant VW World through cutting-edgeAI.

 

 

Visitors could choose between three iconic models: T-Roc, Golf GTI 50 and the ID. Cross Concept. After selecting their favorite car, they picked their personality type, whether “Rockstar,” “Easy Driver,” or “Car-aoke Icon.” The results were pure entertainment: seeing yourself integrated into the vibrant VW World through cutting-edgeAI.

 

 

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// .002 _ THE SELFIE BOOTH IN ACTION

01.1_Idle_mode
02.1_EN_B_Select_car_GTI_50_focus
V2_02.4_EN_Take_position_message (1)
V2_02.10_EN_Download_video_code

// .003 _ SOME SCREENS OF THE EXPERIENCE

To meet the needs of all kind of possible visitors, the flow was kept simple and straightforward, avoiding distracting elements or complex choices. Following the design code system of Volkswagen, and an highlight colour was included to merge with the design of the car and the rest of the installation. In 3 simple steps, the visitors were able to customise their selfie and take a quick picture. The final surprise video was then downloadable directly using a QR code.

To meet the needs of all kind of possible visitors, the flow was kept simple and straightforward, avoiding distracting elements or complex choices. Following the design code system of Volkswagen, and an highlight colour was included to merge with the design of the car and the rest of the installation. In 3 simple steps, the visitors were able to customise their selfie and take a quick picture. The final surprise video was then downloadable directly using a QR code.

To meet the needs of all kind of possible visitors, the flow was kept simple and straightforward, avoiding distracting elements or complex choices. Following the design code system of Volkswagen, and an highlight colour was included to merge with the design of the car and the rest of the installation. In 3 simple steps, the visitors were able to customise their selfie and take a quick picture. The final surprise video was then downloadable directly using a QR code.

To meet the needs of all kind of possible visitors, the flow was kept simple and straightforward, avoiding distracting elements or complex choices. Following the design code system of Volkswagen, and an highlight colour was included to merge with the design of the car and the rest of the installation. In 3 simple steps, the visitors were able to customise their selfie and take a quick picture. The final surprise video was then downloadable directly using a QR code.

To meet the needs of all kind of possible visitors, the flow was kept simple and straightforward, avoiding distracting elements or complex choices. Following the design code system of Volkswagen, and an highlight colour was included to merge with the design of the car and the rest of the installation. In 3 simple steps, the visitors were able to customise their selfie and take a quick picture. The final surprise video was then downloadable directly using a QR code.

4_4_Video_preview
4_5_Full_screen
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// .004 _ THE AI GENERATED VIDEOS

Depending on their choices, the selfie was turned into an animated video, with the visitor on front making one action and their favourite car in the background.

For the creation of the AI video, an in-house pipeline was necessary to comply with the strict TISAX security standards: within a fully enclosed local rendering environment, the production pipeline ran smoothly and delivered Full HD renderings directly on-site.

Depending on their choices, the selfie was turned into an animated video, with the visitor on front making one action and their favourite car in the background.

For the creation of the AI video, an in-house pipeline was necessary to comply with the strict TISAX security standards: within a fully enclosed local rendering environment, the production pipeline ran smoothly and delivered Full HD renderings directly on-site.

Depending on their choices, the selfie was turned into an animated video, with the visitor on front making one action and their favourite car in the background.

For the creation of the AI video, an in-house pipeline was necessary to comply with the strict TISAX security standards: within a fully enclosed local rendering environment, the production pipeline ran smoothly and delivered Full HD renderings directly on-site.

Depending on their choices, the selfie was turned into an animated video, with the visitor on front making one action and their favourite car in the background.

For the creation of the AI video, an in-house pipeline was necessary to comply with the strict TISAX security standards: within a fully enclosed local rendering environment, the production pipeline ran smoothly and delivered Full HD renderings directly on-site.

Depending on their choices, the selfie was turned into an animated video, with the visitor on front making one action and their favourite car in the background.

For the creation of the AI video, an in-house pipeline was necessary to comply with the strict TISAX security standards: within a fully enclosed local rendering environment, the production pipeline ran smoothly and delivered Full HD renderings directly on-site.

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Still_VW_Selfie

// .005 _ VISITORS AT THE BOOTH

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// .006 _ VISITORS COMPARING THEIR VIDEOS

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// .007 _ SELFIE BOOTH LOCATION

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2025 ALL RIGHTS RESERVED