_MY ROLE :: CONCEPT & UX LEAD, GAMEPLAY DESIGNER, UI DESIGNER, NARRATIVE DESIGNER
On Mar 29th, 2023 people around the globe gathered to experience the second edition of Metaverse Fashion Week (MVFW). For four days, visitors were able to enter a curated runway show, Legacy of Tomorrow, and explore 14 high-class fashion designs in a unseen, wonderland-themed environment.
// .001 _ VISITORS IN THE CANYON
We collaborated to a series of artists to showcase their clothes into an organised event. Within the team, my role included designing the user experience, the runway show mechanics, and the narrative structure to support the outfits presentation effectively.
The focus was on highlighting intricate garment details, so we leveraged cutting-edge technology to ensure visitors could appreciate even the smallest elements without compromising performance. By implementing pixel streaming and creating the experience with Unreal5 engine, a seamless gameplay became possible with high quality across all devices.
We collaborated to a series of artists to showcase their clothes into an organised event. Within the team, my role included designing the user experience, the runway show mechanics, and the narrative structure to support the outfits presentation effectively.
The focus was on highlighting intricate garment details, so we leveraged cutting-edge technology to ensure visitors could appreciate even the smallest elements without compromising performance. By implementing pixel streaming and creating the experience with Unreal5 engine, a seamless gameplay became possible with high quality across all devices.
We collaborated to a series of artists to showcase their clothes into an organised event. Within the team, my role included designing the user experience, the runway show mechanics, and the narrative structure to support the outfits presentation effectively.
The focus was on highlighting intricate garment details, so we leveraged cutting-edge technology to ensure visitors could appreciate even the smallest elements without compromising performance. By implementing pixel streaming and creating the experience with Unreal5 engine, a seamless gameplay became possible with high quality across all devices.
We collaborated to a series of artists to showcase their clothes into an organised event. Within the team, my role included designing the user experience, the runway show mechanics, and the narrative structure to support the outfits presentation effectively.
The focus was on highlighting intricate garment details, so we leveraged cutting-edge technology to ensure visitors could appreciate even the smallest elements without compromising performance. By implementing pixel streaming and creating the experience with Unreal5 engine, a seamless gameplay became possible with high quality across all devices.
//.002_ AVATAR CUSTOMISATION
//.003_ OUTFIT PASSING IN THE CANYON
// .004 _ Garnments from the collection
A crucial element was the creation and development of fluid storytelling which could involve the audience and guide them across the platform. While the interface design elements were kept simple, environmental clues such as paths, golden air flows and landmarks were crucial in leading guests through the experience. Enhancing the climatic journey were the original music, sound effects and a narrator’s voice - dispersing as an echo between the rocks as it presented the designers’ line-up. The show, lasting 15 minutes, was then closed by a light show followed by darkness slowly fading in until the next looped start, and the show would begin again.
A crucial element was the creation and development of fluid storytelling which could involve the audience and guide them across the platform. While the interface design elements were kept simple, environmental clues such as paths, golden air flows and landmarks were crucial in leading guests through the experience. Enhancing the climatic journey were the original music, sound effects and a narrator’s voice - dispersing as an echo between the rocks as it presented the designers’ line-up. The show, lasting 15 minutes, was then closed by a light show followed by darkness slowly fading in until the next looped start, and the show would begin again.
A crucial element was the creation and development of fluid storytelling which could involve the audience and guide them across the platform. While the interface design elements were kept simple, environmental clues such as paths, golden air flows and landmarks were crucial in leading guests through the experience. Enhancing the climatic journey were the original music, sound effects and a narrator’s voice - dispersing as an echo between the rocks as it presented the designers’ line-up. The show, lasting 15 minutes, was then closed by a light show followed by darkness slowly fading in until the next looped start, and the show would begin again.
A crucial element was the creation and development of fluid storytelling which could involve the audience and guide them across the platform. While the interface design elements were kept simple, environmental clues such as paths, golden air flows and landmarks were crucial in leading guests through the experience. Enhancing the climatic journey were the original music, sound effects and a narrator’s voice - dispersing as an echo between the rocks as it presented the designers’ line-up. The show, lasting 15 minutes, was then closed by a light show followed by darkness slowly fading in until the next looped start, and the show would begin again.
A crucial element was the creation and development of fluid storytelling which could involve the audience and guide them across the platform. While the interface design elements were kept simple, environmental clues such as paths, golden air flows and landmarks were crucial in leading guests through the experience. Enhancing the climatic journey were the original music, sound effects and a narrator’s voice - dispersing as an echo between the rocks as it presented the designers’ line-up. The show, lasting 15 minutes, was then closed by a light show followed by darkness slowly fading in until the next looped start, and the show would begin again.
// .005 _ CHAT WIREFRAMES AND UI DESIGN
//.006 _ FOCUSED VIEW ON ONE MODEL
// .007 _ THE CANYON
2024 IF DESIGN AWARD - USER EXPERIENCE
2024 IF DESIGN AWARD - COMMUNICATION WEBSITE
2023 CANNES WORLD FESTIVAL SILVER LION
2023 ADC GOLD - SPATIAL EXPERIENCE MEDIA
2023 ADC GOLD - USER INTERFACE WEB
2023 ADC GOLD - IMMERSION (AR, VR, WEB)
2023 ADC GOLD - IMMERSIVE WEB EXPERIENCE
2023 ADC GOLD - INDEPENDENT PROJECT
2023 ADC SILVER - INNOVATIVE USE OF MEDIA
2023 ADC BRONZE - HYBRID EXHIBITION
2023 ADC SHORTLISTED - USER EXPERIENCE
2023 FWA OF THE DAY
2025 ALL RIGHTS RESERVED