_MY ROLE :: CONCEPT, UX DESIGNER, GAMEPLAY DESIGNER
An immersive, personalised journey across different touchpoints and elements of gamification brought together visitors in different US events to discover Gatorade's hydration power.
An immersive, personalised journey across different touchpoints and elements of gamification brought together visitors in different US events to discover Gatorade's hydration power.
An immersive, personalised journey across different touchpoints and elements of gamification brought together visitors in different US events to discover Gatorade's hydration power.
An immersive, personalised journey across different touchpoints and elements of gamification brought together visitors in different US events to discover Gatorade's hydration power.
An immersive, personalised journey across different touchpoints and elements of gamification brought together visitors in different US events to discover Gatorade's hydration power.
// .001 _ GATORADE BOOTH 2018
Gatorade wanted to enhance the product presence while showing a vast number of information and nutritional facts in a clear way. To achieve this goal, the main experience was sliced into four main installations with content distributed based on the subject typology, setting different goals for each stand.
The cube installation was at the center of the Gatorade Experience.
Composed of a 3m x 3m LED wall, the installation introduced the hydration information regarding highlighted Gatorade beverages. Visitors were able to explore the product range or engage in a game where they had to assign the right beverage to athletes in different scenarios and fatigue levels, followed by trivia questions about the main benefits of each product. Players were also able to engage in battle mode with other logged-in participants.
Gatorade wanted to enhance the product presence while showing a vast number of information and nutritional facts in a clear way. To achieve this goal, the main experience was sliced into four main installations with content distributed based on the subject typology, setting different goals for each stand.
The cube installation was at the center of the Gatorade Experience.
Composed of a 3m x 3m LED wall, the installation introduced the hydration information regarding highlighted Gatorade beverages. Visitors were able to explore the product range or engage in a game where they had to assign the right beverage to athletes in different scenarios and fatigue levels, followed by trivia questions about the main benefits of each product. Players were also able to engage in battle mode with other logged-in participants.
// .002 _ CENTRAL INSTALLATION
The multitouch pod tables were the main access to different locations and partner universities relevant to the brand. Large content was divided into several guided tours for discovering the technology and training methods sponsored by Gatorade, which were suggested automatically to the user after the login to the station based on their profile. As part of the journey, we included elements of gamification in the form of mini-games related to the sports activities of the different campuses.
// .003 _ CAMPUS EXPLORATION CONTENT
Other elements such as the "Hypeboxes" had the product at the center and enabled the users to explore the properties regarding nutrition and protein intake of the highlighted goods. Contained in a 32’’ transparent LED box, interactive animations revealed the products after the users logged in, as well as a better distributed explorable content.
Other elements such as the "Hypeboxes" had the product at the center and enabled the users to explore the properties regarding nutrition and protein intake of the highlighted goods. Contained in a 32 inches transparent LED box, interactive animations revealed the products after the users logged in, as well as a better distributed explorable content.
// .004 _ HYPEBOXES IN USE
// .005 _ HYPEBOXES CONTENT
2017 FWA OF THE DAY
2017 NEW YORK DESIGN AWARDS