SNIPES

_MY ROLE :: CONCEPT & UX LEAD, UX DESIGNER
SNIPES, a Germany-based global retailer specializing in sneakers and streetwear, takes pride in its significant presence and influence within the Hip-Hop community. Having established itself as a fashion staple for young hip-hop influencers and having collaborated with legendary DJ Khaled, SNIPES has earned strong Hip-Hop credentials. To strengthen this connection even further, the brand reached out to enhance the existing SNIPES Soundbooth interface across their flagship stores in Amsterdam, Berlin, Paris, and Miami.

// .001 _ EXPERIENCE COVER
From the earliest stages of research, I recognized a clear need: the experience had to be rich in features while remaining non-alienating and straightforward. My goal was to create a space where SNIPES brings the studio and the gear, so the customer only needs to bring their skills.
As the person responsible for the User Experience, I had to create a lean and clear interface. My primary focus was on making people concentrate on the creation of their track, rather than on understanding and getting lost in the use of the booth, facilitating the access to all kind of visitors.
From the earliest stages of research, I recognized a clear need: the experience had to be rich in features while remaining non-alienating and straightforward. My goal was to create a space where SNIPES brings the studio and the gear, so the customer only needs to bring their skills.
As the person responsible for the User Experience, I had to create a lean and clear interface. My primary focus was on making people concentrate on the creation of their track, rather than on understanding and getting lost in the use of the booth, facilitating the access to all kind of visitors.
From the earliest stages of research, I recognized a clear need: the experience had to be rich in features while remaining non-alienating and straightforward. My goal was to create a space where SNIPES brings the studio and the gear, so the customer only needs to bring their skills.
As the person responsible for the User Experience, I had to create a lean and clear interface. My primary focus was on making people concentrate on the creation of their track, rather than on understanding and getting lost in the use of the booth, facilitating the access to all kind of visitors.
From the earliest stages of research, I recognized a clear need: the experience had to be rich in features while remaining non-alienating and straightforward. My goal was to create a space where SNIPES brings the studio and the gear, so the customer only needs to bring their skills.
As the person responsible for the User Experience, I had to create a lean and clear interface. My primary focus was on making people concentrate on the creation of their track, rather than on understanding and getting lost in the use of the booth, facilitating the access to all kind of visitors.
From the earliest stages of research, I recognized a clear need: the experience had to be rich in features while remaining non-alienating and straightforward. My goal was to create a space where SNIPES brings the studio and the gear, so the customer only needs to bring their skills.
As the person responsible for the User Experience, I had to create a lean and clear interface. My primary focus was on making people concentrate on the creation of their track, rather than on understanding and getting lost in the use of the booth, facilitating the access to all kind of visitors.

// .002 _ SINGER IN A RECORDING SESSION




// .003 _ EXPERIENCE INITIAL WIREFRAMES FLOW
The design approach sought to blend a functional touch interface with a haptic, texture-based feel that matches the ethos of SNIPES. Major inspiration was taken from industry leading recording tools, and simplified the process along the UX journey. Background elements and other designs are also constantly updated based on the season and running campaigns to keep the look fresh.
The design approach sought to blend a functional touch interface with a haptic, texture-based feel that matches the ethos of SNIPES. Major inspiration was taken from industry leading recording tools, and simplified the process along the UX journey. Background elements and other designs are also constantly updated based on the season and running campaigns to keep the look fresh.
The design approach sought to blend a functional touch interface with a haptic, texture-based feel that matches the ethos of SNIPES. Major inspiration was taken from industry leading recording tools, and simplified the process along the UX journey. Background elements and other designs are also constantly updated based on the season and running campaigns to keep the look fresh.
The design approach sought to blend a functional touch interface with a haptic, texture-based feel that matches the ethos of SNIPES. Major inspiration was taken from industry leading recording tools, and simplified the process along the UX journey. Background elements and other designs are also constantly updated based on the season and running campaigns to keep the look fresh.
The design approach sought to blend a functional touch interface with a haptic, texture-based feel that matches the ethos of SNIPES. Major inspiration was taken from industry leading recording tools, and simplified the process along the UX journey. Background elements and other designs are also constantly updated based on the season and running campaigns to keep the look fresh.




// .004 _ SOME RECORDING WIREFRAMES
Working with audio experts, I designed a recording process that’s simple and powerful. I made sure anyone could walk in and quickly make something they're proud of.
The booth lets you easily adjust your track, add different beats and sounds, and use fun filters for the recorded video, all built in for a quick experience. Once done, the final video is processed straight away to be downloaded and shared.
For beginners, helpful guides are there every step of the way. For pros, it feels familiar, using tools they already know. My goal wasn't to replace a professional studio, but to offer a free, easy, and fun way to record music at the local SNIPES.
Working with audio experts, I designed a recording process that’s simple and powerful. I made sure anyone could walk in and quickly make something they're proud of.
The booth lets you easily adjust your track, add different beats and sounds, and use fun filters for the recorded video, all built in for a quick experience. Once done, the final video is processed straight away to be downloaded and shared.
For beginners, helpful guides are there every step of the way. For pros, it feels familiar, using tools they already know. My goal wasn't to replace a professional studio, but to offer a free, easy, and fun way to record music at the local SNIPES.
Working with audio experts, I designed a recording process that’s simple and powerful. I made sure anyone could walk in and quickly make something they're proud of.
The booth lets you easily adjust your track, add different beats and sounds, and use fun filters for the recorded video, all built in for a quick experience. Once done, the final video is processed straight away to be downloaded and shared.
For beginners, helpful guides are there every step of the way. For pros, it feels familiar, using tools they already know. My goal wasn't to replace a professional studio, but to offer a free, easy, and fun way to record music at the local SNIPES.
Working with audio experts, I designed a recording process that’s simple and powerful. I made sure anyone could walk in and quickly make something they're proud of.
The booth lets you easily adjust your track, add different beats and sounds, and use fun filters for the recorded video, all built in for a quick experience. Once done, the final video is processed straight away to be downloaded and shared.
For beginners, helpful guides are there every step of the way. For pros, it feels familiar, using tools they already know. My goal wasn't to replace a professional studio, but to offer a free, easy, and fun way to record music at the local SNIPES.
Working with audio experts, I designed a recording process that’s simple and powerful. I made sure anyone could walk in and quickly make something they're proud of.
The booth lets you easily adjust your track, add different beats and sounds, and use fun filters for the recorded video, all built in for a quick experience. Once done, the final video is processed straight away to be downloaded and shared.
For beginners, helpful guides are there every step of the way. For pros, it feels familiar, using tools they already know. My goal wasn't to replace a professional studio, but to offer a free, easy, and fun way to record music at the local SNIPES.

// .005 _ FINAL VISUAL DIRECTION
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